After conducting a thorough brand audit through examining their brand archetype, content, storytelling, and cult-brand strategy we came up with the following recommendations.​

1. Use relevant cultural references to engage younger generations (Millennials and Gen Z) that follows with the Eclipse jester archetype.

2. Create content that will compel viewers to engage with likes, comments, votes, shares, etc.

3. Focus the content on your ideology/values, difference, and community.

The main message to convey is: Eclipse is a different, dairy free, and better way of doing ice cream!​