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UNFORGETTABLE STAYS
Airbnb Spec 2024
Art Director: Elena Castro and Sara Erazo
Form: Stunt, Out-of-home, App-integration and Social Media Content

INSIGHT

1 in 8 urban dwellers worldwide lives in slums or informal settlements.

SOLUTION

Airbnb offers travelers the chance to "book" stays in informal settlements across popular cities, allowing travelers to donate directly to local housing projects for communities in need.

OUT-OF-HOME

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SOCIAL MEDIA

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APP INTEGRATION

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